SEO Audits backed by decades of experience
Our SEO Audits are expert-led, strategic investigations into your site’s organic search performance. They’re designed to surface real opportunities and provide clear, prioritised guidance that supports your long-term revenue goals.
When is it time for an
SEO Audit?
You don’t need an audit for the sake of it. But if any of these feel familiar, it’s time to take a deeper look.
“Organic traffic is slipping – and I’m not sure why.”
You’ve seen a slow decline in sessions or rankings, but the cause isn’t obvious. Google algorithm updates? Technical issues with your website? Content no longer performing? Our audit helps you pinpoint the problem and take action with confidence.
“We’ve got loads of content, but performance is flat.”
You’re publishing regularly, but you’re not seeing the return. We’ll assess what’s actually happening – if your content isn’t hitting the reader’s needs, isn’t as authoritative as it could be or isn’t supported by a great linking structure, we can help.
“We’re about to redesign, migrate or re-platform.”
You know how risky major changes to your site or underlying structure, can be. A ‘pre-flight’ audit ensures your organic visibility is protected – and even potentially improved – during site changes.
“Stakeholders don’t understand SEO, and I need backup.”
You’re under pressure to justify budgets, defend your roadmap, or get buy-in for technical fixes. Our audits help you make the case with clear, visual evidence and senior credibility.
“I just want to sense check our current strategy.”
A second opinion from senior experts can unlock new thinking and help you course correct – before small issues become big problems.
Why our clients trust our SEO Audits
Whether you’re a publisher, a growing brand, or a digital-first business navigating change, our audits give you more than a to-do list.
They deliver strategic clarity that’s rooted in your goals and built by senior experts who’ve grown audiences from the inside.
SEO Discovery & Strategy Alignment
Our experts will explain where you stand online today and where the real opportunities lie.
We benchmark your current organic performance, assess gaps in authority, and map your visibility against your competitors. This sets the foundation for focused and, most importantly, achievable growth.
Due Diligence & Risk Reduction
Make smarter decisions before a migration, redesign, investment or acquisition. Our audits:
- Align stakeholders with confidence
- Uncover technical liabilities
- Identify traffic risks
- Validate performance potential
- Help avoid costly mistakes
Strategic Advisory & Oversight
We’re not here to replace your team; we’re here to elevate them. We are a second set of eyes from people who’ve led SEO at scale.
We act as a sounding board for in-house teams, help shape effective strategies, and support decisions on resourcing, hiring, vendor selection and tooling. This results in faster decision-making with less guesswork and more confidence.
Long-Term SEO Investment Planning
Plan your SEO investment for the next three to five years with confidence.
We’ll show you what it’ll realistically take to hit your organic growth targets, whether that’s improving infrastructure, building editorial depth, or investing in structured data and automation.
What you’ll get:
A bespoke SEO Audit in three acts
Whether you’re a publisher, a growing brand, or a digital-first business navigating change, our audits give you more than a to-do list.
They deliver strategic clarity that’s rooted in your goals and built by senior experts who’ve grown audiences from the inside.
1. State of play – Where you stand now
We start by understanding your current position, so our recommendations are rooted in context, not assumptions.
Includes:
- Competitor performance and benchmark
- Impact of historical Google Core Updates
- Channel mix & year-on-year traffic analysis
- Core content performance
- Engagement benchmarks (mobile/desktop, device split)
- Organic source trends
- SEO visibility changes over time (Using tools such as Sistrix and Google Search Console)
2. SEO Foundations – Technical, Structural, and UX Health Check
We go beyond surface-level issues, identifying what’s holding you back from search performance and achieving your goals.
Includes:
- Crawlability and indexation review
(e.g. non-indexed content, crawl waste, robots.txt/sitemap issues) - Technical SEO Including: Duplicate content and canonicalisation, Site speed and Core Web Vitals performance
- Environmental Impact & Carbon Footprint Check
- Site architecture and internal linking
- Schema and structured data analysis
- International targeting (if relevant)
- URL structure audit
- Investigation of underlying causes preventing search performance, not just what’s broken, but why it’s happening
3. Opportunity Assessment – What to focus on next
This is where we connect the dots between demand, your content, and your audience goals.
Includes:
- Market share analysis (using GSC + SEOmonitor)
- Content opportunity mapping (untapped keyword groups, missed SERP formats that could help content rank better)
- Topical authority & cluster depth analysis
- Content duplication review
- Meta and heading structure audit
- On-page SEO improvement areas
Recommendations on new content types, formats or sections
Modular Deep-Dives
For clients in need of more complex SEO Audits, we can include additional tailored modules:
- International SEO setup & hreflang checks
- Forum / UGC SEO and crawl efficiency
- AI + SGE resilience planning
- Migration pre-flight / post-launch checks
- News SEO & publisher-specific enhancements
- Entity SEO and structured data design
- Local SEO (for multi-location brands)
Why our audits work
- Created by senior SEO experts
- Strategic insight, not just SEO hygiene
- Tailored to your tech stack, goals and industry
- Flexible format that integrates with your teams and processes
- We deliver long-term value, not one-off fixes
“
Engaging the better web co. as our SEO partners has been transformative to YuLife. Sam’s depth of experience meant he could quickly understand and enhance our strategy to drive significant commercial value. He has been able to deliver the advice we needed to optimise our SEO and we immediately have seen tangible results with lasting impact.
Lauren Berkemeyer
CMO, Yulife
Trusted by the brands you love
How we work
We don’t just deliver findings, we can help you act on them.
For many clients, an audit is the beginning of a deeper partnership. If you need support to deliver the recommendations, we offer ongoing retainer options to help you turn insight into progress.
Implementation Support
We work directly with your developers, content teams and stakeholders to ensure priority actions are understood, scoped and delivered with expert input at every step.
Content Strategy & Production
Our team of senior editors and SEO strategists will identify content gaps, explain how to create and optimise pages and help you build the topical authority and depth needed to grow sustainably.
Performance Monitoring & Iteration
We track the results of our work, provide regular reporting, and adapt the roadmap as your priorities shift.
Trusted SEO Advisory
We can act as the support you need as your goals and challenges evolve. Working with us brings another experienced, trusted set of eyes and ears into the mix to support an in-house team.