Who are Keith Walker and Sam Robson?

Keith & Sam have over 40 years of experience in content creation, platform optimisation and audience building. They’ve grown hundreds of brands and worked with some of the leading publishing talent in the UK and US.

Picture of Lauren Berkemeyer the CMO at Yule“Engaging the better web co. as our SEO partners has been transformative to YuLife. Sam’s depth of experience meant he could quickly understand and enhance our strategy to drive significant commercial value. He has been able to deliver the advice we needed to optimise our SEO and we immediately have seen tangible results with lasting impact.”

Lauren Berkemeyer – Chief Marketing Officer at Yulife

Headshot of Matt Risley, an all round lovely person

“Sam and Keith are experts in their field – knowledgeable, innovative and 100% great to work with, they know digital audiences, content, and how to connect the two innately. It also helps that they’re as collaborative and friendly as they are insightful.”

Matt Risley – MD of 4Studio at Channel 4

Picture of Neil Robinson who managed Keith & Sam at Time Inc

“At different moments in your career you need to know when top class skills matter. At Time Inc. we attracted some of the best talent in the industry but signing up Sam and Keith was a transformational moment in taking our content strategy to another level. Sam is undeniably a master craftsman in SEO. Data driven, detailed in execution and understood by everyone at all levels. Alongside Keith’s journalism background fused with technical product capability made them a unique proposition. While they were at Time Inc. numerous market audiences grew to new levels previously not seen, helping us grow to significant commercial success. Not surprisingly holding onto them was always going to be a challenge. Thankfully they are now sharing their time with this new venture which can benefit far more businesses.”

Neil Robinson – Former Board Director at Time Inc UK

Picture of Nial Ferguson who is the MD of Sourcepoint

“Keith and Sam are that rare team who can justifiably say that they have helped build some of the most successful digital brands and digital businesses on the web. I’ve seen them lead teams, develop strategies and build audiences through research, content planning, execution and delivery and their record-breaking audience growth statistics are a better testimony than I can provide.”

Nial Ferguson – Managing Director at Sourcepoint

Charlie Speight, the most interesting group product manager who we've ever met

“Sam Robson is the most talented, intelligent and hard-working audience development leader I have ever known. He is supremely knowledgeable about Social Media marketing and SEO/SEM and stays on the vanguard in his field through constant learning and applied experience. He projects mastery and freely and purposefully imparts his knowledge to his team and to other leaders across the business.

I worked with Sam very closely for five years at Future plc, despite being over five thousand miles and eight time zones apart. We collaborated almost daily, and I came to know him very well. He is thorough and careful in his analysis and prescriptions. I have advised a great number of people to “listen closely to to Sam and do exactly what he says you should do.” This is the best advice I have ever given anyone.

I watched Sam methodically and pragmatically build world-class social and SEO reach across a dozen brands or more in consumer technology, games, sports and more. Sam has the talent and know-how to lead audience development for any brand in the world. If you have the chance to work with Sam, you and your company will have hit the jackpot.”

Charlie Speight – Group Product Manager, COMMERCE at Google

Paul Cheal - the group CEO at The Big Issue

“I’ve had the benefit of working alongside Keith in multiple media markets, on brands such as NME and, most recently, The Big Issue. Keith always brings a can-do attitude aligned with a deep understanding of how editorial teams are best structured to produce great content that always meets user needs.”

Paul Cheal – Group CEO at The Big Issue

Stewie Williams MD at Future PLC

“You won’t find a better and smarter pair of souls than Keith and Sam.  Expert, obsessive and a pleasure to work with; no ego, no fuss, just hard work and results.”

Stuart Williams – Managing Director at Future PLC

Adrian Hughes, SVP of operations at Future PLC

“I’ve seen Keith drive strategy and deliver audience growth first hand across a range of content verticals from niche to lifestyle brands at TI Media and at Future PLC, a fantastic person to work with.”

Adrian Hughes – SVP Global Operations at Future PLC

Lou Whitfield is Stregy Director at UnitedUS

“Working with Keith was an exercise in discovery. He constantly sought out opportunities to expand Time Inc’s audiences, with bold content strategies and innovative products. He was always keen to deliver to audiences what they truly needed and what they were interested in –  in a differentiated way – that drove awareness, engagement and conversions.  In a world of misinformation, clickbait and ad-laden content, Keith cuts through the “noise” and speaks directly to an audience’s values.”

Louise Whitfield – Strategy Director at UnitedUS

Kay Mahon who is Exec Director of Content Strategy at J P Morgan

“I worked at the same organisation as Keith he  was always quick to cut through the B.S and open to trying new things with a fail fast mentality. He has a knack for unifying disparate people and getting them onside, crucial in an industry where everyone is a “digital expert” yet at that time, no-one really was.”

Kay McMahon – Executive Director Content Strategy at J.P. Morgan Chase & Co.

Andrew White, a man who loves numbers and is head of division at St James's Place

“I can’t be positive enough of Sam’s contribution to Future. Exceptional knowledge of SEO techniques, online audience monetisation and digital strategy means he’s an essential asset for anyone. As a Maths grad, I hate saying this, but Sam truly gives 110%.”

Andrew White – Head of Division, Marketing Digital & Data Performance at St James’s Place

Jenny Hollander Director of Content at Marie Claire

“Nobody understands the intersection of SEO and editorial strategy like Sam Robson and Keith Walker. The two of them were responsible for enormous growth at Future in countless spaces, not to mention a joy to work with. Their skillset goes beyond just a deep knowledge of technical and editorial SEO and audience growth—both Sam and Keith know how to communicate with teams effectively and manage priorities to achieve the best goals for all stakeholders involved. That’s a lot of tech-speak, I know, so let me put it more simply: Keith and Sam know how to grow businesses online, they know how to engage with and relate to people regardless of the situation, and they really, really know their SEO and data management. The dream team, in my opinion.”

jenny hollander – director of content strategy at marie Claire


To contact Keith and Sam and find out how they can help your business please visit our contact us page