Who we are

the better web co are a consultancy advising clients on digital strategy, content creation and audience development.

Formed by Sam Robson, Keith Walker and Jess Robson in 2022, our founders have more than 40 years experience across digital media, publishing and marketing and have managed some of the most successful media brands in the world.

What we do

Digital Strategy

We work with founders, the C-suite and in-house teams to develop best-in-class digital strategies.


Leaning on years of experience we will work with you to understand the opportunities available to your business and how you can achieve them


If you don't have the resources or expertise to implement the agreed strategy our expert team of contributors can do it for you.


Everyone has data these days, but data means nothing without expert analysis that creates actionable insights.

Our expertise

Digital Strategy

Development of best-in-class strategies leaning on extensive experience across digital media, commerce & marketing


SEO strategy, execution and monitoring delivered by some of the most successful SEO practitioners in the world


We have access to a diverse pool of editorial contributors who create expert editorial content for your niche.

"Engaging the better web co. as our SEO partners has been transformative to YuLife."

Lauren Berkemeyer
CMO @ YuLife

"Sam Robson is the most talented, intelligent and hard-working audience development leader I have ever known."

Charlie Speight
Group Product Manager, Commerce @ Google

"Sam and Keith are experts in their field – knowledgeable, innovative and 100% great to work with, they know digital audiences, content, and how to connect the two"

Matt Risley

"Signing up Sam and Keith was a transformational moment in taking our content strategy to another level"

Neil Robinson
Former board director @ Time Inc. UK

“Keith and Sam are that rare team who can justifiably say that they have helped build some of the most successful digital brands and digital businesses on the web"

Nial Ferguson
Managing Director @ Sourcepoint

"Keith always brings a can-do attitude aligned with a deep understanding of how editorial teams are best structured to produce great content that always meets user needs.”

Paul Cheal
Group CEO @ The Big Issue

"Expert, obsessive and a pleasure to work with; no ego, no fuss, just hard work and results.”

Stuart Williams
Managing Director, Music @ Future Plc

Our team

Sam Robson
Keith Walker
Jess Robson

Work with the better web co.

Get in touch and tell us your story