PPC SERVICES
We help brands plan, manage and optimise paid search campaigns that deliver measurable growth. From hands-on account management to full-funnel strategy, the better web co. builds and runs performance marketing that’s transparent, efficient and aligned to your goals.
the better web co. team have led PPC for brands including:
the better web co. PPC Services
Our paid media services cover the full campaign cycle, from set-up to optimisation:
Account Audits
A complete review of your Google and Bing Ads accounts to identify wasted spend, keyword gaps and quick-win opportunities to improve ROAS.
Campaign Strategy & Structure
Clear, data-led plans that define budgets, targeting, bidding strategies and campaign structure to maximise efficiency and conversion potential.
Keyword Management
Ongoing keyword research, search term reviews and negative keyword hygiene to ensure you’re bidding on what converts and removing what doesn’t.
Ad Copy & Creative Optimisation
Testing headlines, descriptions and extensions to improve ad relevance, click-through rates and Quality Score.
Landing Page Optimisation
Reviewing and improving page speed, message match and conversion design to make every click count.
Performance Reporting
Weekly reports and insight dashboards that translate data into clear next steps, ensuring you know exactly how your investment is performing.
Paid Social Integration
Aligning Meta and LinkedIn campaigns with paid search strategy to strengthen funnel performance and reduce cost per lead.
Why use TBWC for PPC Services?
- Created by senior performance marketers with years of real-world experience across Google, Bing, Meta and LinkedIn
- Designed for brands that want a clear strategy, transparent reporting and measurable results
- Flexible delivery, from full account management to collaborative optimisation and training
- Rooted in data and commercial insight, not guesswork
- Collaborative, proactive and focused on driving long-term growth
“
Chloe produced an excellent audit for us. From our initial call, she listened carefully to our needs and concerns, making sure to address everything we identified. Communication was smooth throughout, and the final report was delivered on time, detailed, and highly personalized to our requirements. She even went the extra mile by including additional insights, like a competitor analysis, which we hadn’t expected but truly appreciated. I would definitely work with Chloe again and highly recommend her services.”
Benjamin Donalds
Owner, Think Nursery
Meet Our Experts
Our performance marketing team has decades of experience driving results for brands across SaaS, publishing, retail, and finance.
Our achievements include:
- 20%+ average ROAS improvement across active clients
- Multi-channel campaign management across budgets exceeding £1M
- Successful integration of SEO and PPC strategies for more efficient lead generation
- Proven expertise in Google Ads, Bing, Meta and LinkedIn platforms
Chloe Etheridge
Senior Digital Marketing Consultant
With over 10 years’ experience in PPC and performance marketing, Chloe specialises in end-to-end account management, paid search strategy and conversion optimisation.
Jess Robson
Co-Founder & Marketing Director
With 15 years in B2B marketing and demand generation, Jess bridges the gap between performance strategy and business goals, ensuring paid campaigns drive revenue, not just clicks.
Sam Robson
Founder & CEO
Sam has overseen teams that have managed million-pound budgets in PPC across industries, including insurance, media and retail.
the better web co. PPC Services FAQs
What PPC services do you offer?
We manage Google, Bing, Meta and LinkedIn Ads from end to end, including audits, strategy, campaign management, creative testing and reporting. Everything is run by experienced specialists, not passed down to junior teams.
Who are they for?
We work best with small to mid-sized businesses that want senior-level expertise and a genuinely personal partnership. If you’re tired of big-agency setups where your account gets delegated, we offer a leaner, more focused approach where the same expert manages your campaigns and communicates with you directly.
What makes you different from other PPC agencies?
Our campaigns are run by people who’ve done this for decades, not account managers learning on the job. You get strategy and execution from the same person, ensuring nothing is lost in translation and every optimisation makes sense for your business goals.
What benefits do your PPC services deliver?
– More efficient ad spend and higher ROI
– Clear, actionable reporting without jargon
– One-to-one communication with senior experts
– Smarter integration between SEO and PPC
– Flexible options that scale with your business
How much do they cost?
Our PPC services are flexible, from one-off audits to retained account management. Pricing depends on your spend, goals and level of support. Get in touch for a tailored quote.
How long does it take to see results?
Most clients start seeing clear improvements in 4–6 weeks as we audit, restructure and optimise. We focus on quick wins first, then longer-term efficiency and growth.
Do you work with in-house teams?
Yes. We can work as your full PPC partner or plug into your existing team for strategy, training and optimisation support.
Can you also manage paid social?
Absolutely. We manage Meta and LinkedIn Ads alongside search, ensuring consistency in messaging, targeting and reporting.
How do you report on performance?
We provide clear, actionable reports every week, no vanity metrics, no jargon. You’ll know what’s working, what’s not, and exactly what we’re doing next.
Why combine SEO and PPC with one partner?
Because it creates efficiency. With both channels under one roof, we reduce overlap, improve keyword alignment and make every pound of spend work harder.