Substack taking over and clickbait under threat? The week in content
We’re not even two months into the year and I’m already so tired of hearing about how AI is going to change everything in 2026. The constant LinkedIn proclamations of doom, or wild excitement of how it will change things, are grating. Because AI will not sweep in and alter our worlds in a single…
5 critical questions Google’s core Discover update instantly poses
So, here we are. Another core update from Google, but this one isn’t about search… it’s hopefully going to fix the messy world of Discover. I’ve been studying Discover, Google’s part-social network, part-news feed platform, for a long time, and recently it’s become more volatile than ever. So even though there were only a few…
Google just tried to redefine spam – what does that mean for your SEO strategy?
This article is adapted from our October newsletter, a monthly round-up from [the better web co team], straight to your inbox. Subscribe to not miss future issues. Conversations at the better web co this month have been dominated by one thing: Google and AI. Is AI Mode a true replacement for search? What are the…
