CONTENT SERVICES
We help brands plan, create and optimise content that reaches the right audience. From being an extension of your team to running your content end-to-end, the better web co. delivers discoverable, human-focused strategies rooted in SEO and editorial expertise.
the better web co. team have led editorial for brands including:
the better web co. Content Services
Our content services cover the full editorial cycle, from insight to execution:
Content Audits
A full review of your existing content to show what’s working, what isn’t, and where the opportunities are.
Content Strategy
A clear plan for the topics, formats and cadence that will grow your audience and support your goals.
Article Creation
High-quality content written by experienced editors — or detailed guidance for your team to deliver it.
Evergreen Optimisation
Refreshing and improving your existing content so it performs better in search and stays relevant longer.
Newsletters
Editorial strategies and execution that help you grow, engage and retain audiences directly in their inbox.
Affiliate Content Strategy
Building and optimising content that drives sales, conversions and long-term revenue.
Copywriting
On-brand, audience-friendly copy for websites, landing pages and campaigns that need clarity and impact.
Why use TBWC for Content Services?
- Created by senior editors and SEO strategists with decades of hands-on experience
- Designed for publishers, brands and businesses who take content seriously
- Flexible delivery, from advisory to hands-on support
- Rooted in audience insight, not assumptions
- Collaborative, transparent and practical
“
Gareth is one of the most dedicated and talented people I have ever worked with. As Chief Content Officer, he built a high-performing editorial team from scratch and and has set and achieved challenging goals for traffic on the site.
He has a passion for the audience and what makes them tick, and loves spending time in the data in order to better understand what they love, and the traffic sources, and to grow traffic even more.
Sarah Brealy
Head of Editorial Content, Saga
How We Work
We do it for you
An outsourced editorial team, built and run by us.
We collaborate
We work alongside your current team to enhance output.
We advise
We guide, mentor and provide actionable insights while your team delivers.
Meet Our Experts
Our editorial team has worked with some of the biggest brands in publishing, with key strengths in editorial excellence, data analysis and team building.
Our achievements include:
- Billions of pageviews across multiple topics
- Hundreds of millions of pounds in affiliate and advertising revenue
- Repeated newsletter open rates of over 40%
- Creating low churn, loyal and world-class editorial teams
Editorial Director
Co-Founder & Chief Customer Officer
Sam Robson
Founder & CEO
the better web co. Content Services FAQs
What content services do the better web co. offer?
Our main services include the planning, production, and optimisation of editorial and commercial content designed to grow your audience, drive engagement, and deliver measurable results.
Who are they for?
Publishers, brands, and marketing teams who take content seriously; whether you have an existing editorial team, need flexible support, or want to outsource entirely.
What benefits do they deliver?
– Clearer editorial direction and focus
– Content that ranks, engages, and converts
– Processes that embed efficiency and sustainability
– Confidence in SEO and AI-ready publishing systems
– Access to senior editorial expertise without the overheads
How much do they cost?
Our content services are flexible, from advisory retainers to outsourced editorial teams. Pricing is tailored to your needs and budget. Get in touch to discuss the right fit for you.
How long does it take to see results from content strategy?
Most clients start seeing measurable impact in 3–6 months, depending on the scale of change and implementation.
Do you work with in-house editorial teams?
Yes. We can collaborate closely with your staff, provide coaching, or act as an outsourced partner.
Can you just write the content for us?
Absolutely. Our team can create news, blogs, features, buying guides, and thought leadership to your brief and brand voice.
How do you make content AI-ready?
We embed structured data, E-E-A-T principles and audience-first strategies to ensure your content remains visible as discovery evolves.
Do you only work with publishers?
No. We work with any business that sees content as a growth driver, from publishers to brands and non-profits.