Writing good content is easy, but finessing it is much harder
Like an AI voiceover, it’s clear when something doesn’t feel right when an article is structured by an LLM – so unlocking your passion and unique angle will create amazing content that properly stands out.
The week in content publishing
You know it’s going to be a big week for content creation when Google rolls out a core update. Here’s what you need to know.
What does ‘first hand experience’ mean for journalists these days?
If you’re looking to enter new areas of content – or start writing articles at all – these are the things that I’ve learned over my decades of journalism.
Feb 3, 2026: The week in Search
From Google introducing even more AI into Search, to government push-back on AI Overviews, and the continued skepticism of users in regards to trusting the answers LLMs give them, it’s been a busy week in the world of news that content publishers need to be aware of.
