Substack taking over and clickbait under threat? The week in content
We’re not even two months into the year and I’m already so tired of hearing about how AI is going to change everything in 2026. The constant LinkedIn proclamations of doom, or wild excitement of how it will change things, are grating. Because AI will not sweep in and alter our worlds in a single…
The week in content publishing
AI has been a hot topic this week, with a proposal for labelling artificially generated content, and a complaint against Google’s AI Overviews being filed. Here’s what it means.
Writing good content is easy, but finessing it is much harder
Like an AI voiceover, it’s clear when something doesn’t feel right when an article is structured by an LLM – so unlocking your passion and unique angle will create amazing content that properly stands out.
5 critical questions Google’s core Discover update instantly poses
So, here we are. Another core update from Google, but this one isn’t about search… it’s hopefully going to fix the messy world of Discover. I’ve been studying Discover, Google’s part-social network, part-news feed platform, for a long time, and recently it’s become more volatile than ever. So even though there were only a few…
The week in content publishing
You know it’s going to be a big week for content creation when Google rolls out a core update. Here’s what you need to know.
What does ‘first hand experience’ mean for journalists these days?
If you’re looking to enter new areas of content – or start writing articles at all – these are the things that I’ve learned over my decades of journalism.
Feb 3, 2026: The week in Search
From Google introducing even more AI into Search, to government push-back on AI Overviews, and the continued skepticism of users in regards to trusting the answers LLMs give them, it’s been a busy week in the world of news that content publishers need to be aware of.
Google just tried to redefine spam – what does that mean for your SEO strategy?
This article is adapted from our October newsletter, a monthly round-up from [the better web co team], straight to your inbox. Subscribe to not miss future issues. Conversations at the better web co this month have been dominated by one thing: Google and AI. Is AI Mode a true replacement for search? What are the…
Which?: Converting in complex sectors
THE OBJECTIVE: Improving site performance in key commercial areas by applying a strategic SEO approach and delivering high-quality, actionable insights to content and leadership teams. Which? is the UK’s consumer champion, trusted for independent advice and expert reviews that help people make informed choices. Alongside their core subscription model, they operate several high-impact content areas…
How (and why) to avoid creating AI slop
Introduction At TBWC, we work with brands that want to supercharge their online content and presence, but the onslaught of AI slop is making that increasingly difficult. Marketing and Editorial teams are under pressure to produce more content, faster than ever. The temptation to use AI is growing daily. Finally, something that will help you…
