Like an AI voiceover, it’s clear when something doesn’t feel right when an article is structured by an LLM – so unlocking your passion and unique angle will create amazing content that properly stands out.

So, here we are. Another core update from Google, but this one isn’t about search… it’s hopefully going to fix the messy world of Discover. I’ve been studying Discover, Google’s part-social network, part-news feed platform, for a long time, and recently it’s become more volatile than ever.  So even though there were only a few…

If you’re looking to enter new areas of content – or start writing articles at all – these are the things that I’ve learned over my decades of journalism.

The Independent and TechRadar share the spoils in different ways… We’ve often heard (or asked) the question: ‘who won Black Friday SEO this year?’ – and while the main players might seem the same every 12 months, the way the search results (SERPs) play out alters dramatically. Given the better web co. team and I…