Substack taking over and clickbait under threat? The week in content
We’re not even two months into the year and I’m already so tired of hearing about how AI is going to change everything in 2026. The constant LinkedIn proclamations of doom, or wild excitement of how it will change things, are grating. Because AI will not sweep in and alter our worlds in a single…
The week in content publishing
AI has been a hot topic this week, with a proposal for labelling artificially generated content, and a complaint against Google’s AI Overviews being filed. Here’s what it means.
The week in content publishing
You know it’s going to be a big week for content creation when Google rolls out a core update. Here’s what you need to know.
Feb 3, 2026: The week in Search
From Google introducing even more AI into Search, to government push-back on AI Overviews, and the continued skepticism of users in regards to trusting the answers LLMs give them, it’s been a busy week in the world of news that content publishers need to be aware of.
Google just tried to redefine spam – what does that mean for your SEO strategy?
This article is adapted from our October newsletter, a monthly round-up from [the better web co team], straight to your inbox. Subscribe to not miss future issues. Conversations at the better web co this month have been dominated by one thing: Google and AI. Is AI Mode a true replacement for search? What are the…
How (and why) to avoid creating AI slop
Introduction At TBWC, we work with brands that want to supercharge their online content and presence, but the onslaught of AI slop is making that increasingly difficult. Marketing and Editorial teams are under pressure to produce more content, faster than ever. The temptation to use AI is growing daily. Finally, something that will help you…
the better web co. hires its first Editorial Director
Former Global Editor-In-Chief of TechRadar joins our growing team As part of our mission to give you access to the best experts in the industry, the better web co is excited to announce that it’s adding Gareth Beavis to the team as Editorial Director. As the former Global Editor-In-Chief of TechRadar and Chief Content Officer…
the better web co. launches YuLife
Our new employee benefit that gamifies wellbeing At the better web co., we always prioritise taking care of and rewarding our team. That’s why we’re thrilled to announce the launch of a brand-new employee benefit—Yulife! Yulife is a dynamic platform that encourages employees to prioritise their wellbeing while earning rewards. It boosts their health, happiness,…
